Growing the recognition of CTA in Australia

At our National Convention in March, I launched our plans to raise the profile of members and the Institute through the Chartered Tax Adviser (CTA) and our new “T is for Tax” campaign.

As you would know, CTA is Australia’s only internationally recognised tax designation. Earn it and you’re in a network of thousands of tax professionals worldwide, recognised for leadership and expertise. It means you’re the best of the best.

I want to let you know our plans so that, over the coming months and years, you will recognise our progress and perhaps help us along the way.

From May, you will begin to see the first wave of the “T is for Tax” campaign on online channels. From there, we plan to extend the campaign further.

You can watch the new CTA promotional video below and view examples of some of the planned advertisements on our website.

We have also developed some of these messages on posters which I encourage you to print and display in your office so that your clients can see what sets you apart.

“T is for Tax” positions members and The Tax Institute as the leaders in the tax profession and grows the CTA designation by association.

With your help and our marketing, the CTA will be the sought-after tax designation in Australia, as it is today in the United Kingdom, Ireland and beyond.

I will keep you informed of our progress and more updates as they are at hand.

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Noel Rowland

Noel Rowland is Chief Executive Officer of The Tax Institute.

The Tax Institute is Australia’s leading professional association in tax. Its 13,000 members include tax agents, accountants and lawyers as well as tax practitioners in corporations, government and academia.


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